In 2010 Harrah's rebranded as Caesars and attempted to stage a public offering to raise some $500 million, but it withdrew those plans when it couldn't get the price it wanted. In February, the company gave the IPO another shot, this time only selling 1.4%, raising $16.3 million at $9 a share. At the time of the offering, it carried $22.5 billion in debt. On the upside, gambling in Las Vegas rose in 2011 for the second consecutive year, and Caesars says its online business is showing promise.