This is the first Super Bowl ad for Lexus, where the
Toyota division will unveil its 2013 GS sport sedan.
Lexus is using a sleek, futuristic setting as a showcase for the new car, which is depicted as a sort of Frankenstein monster trying to break out of its laboratory.
The automaker's tag line is, "The next generation of Lexus cannot be contained."
NEXT: Where's the Sled?