2010
2010
Nike premieres its three-minute World Cup ad on Facebook; it appears on television only once in most markets.


By Scott Cendrowski, writer-reporter @FortuneMagazine - Last updated February 13 2012: 5:36 AM ET
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Nike's new marketing mojo

How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.

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