Inventor Jeff Brown said his miniature poodle Jager inspired him to come up with "FrostyBowls." Jager didn't like to drink a lot of water in the summer, because the water would become warm. But he would lap up water from the fridge.
"I would put ice cubes in his bowl, but they didn't last long," he said. "It made sense to me, I like cool water, why wouldn't he?"
Two years ago, he started on a prototype for FrostyBowlz -- a stainless steel dog bowl that opens up to fit a freezable non-toxic gel inside -- to keep your pooch's water cool for longer periods. He launched FrostyBowlz four weeks ago at an industry event and is now looking to sell it through major retailers.
Wal-Mart has launched an "American Idol"-like contest to find the best new products.
