Startup: Nicely Noted
The details: A just-launched solo venture based in Austin
Their story: It's Netflix for stationery. For $18 a month, Nicely Noted will send subscribers 3 letterpress cards, stamped and ready to mail. Founder Perry Nelson, who scouts designers at stationery shows, says she likes the concept of a Web venture that helps reconnect people to the art of handwritten letters.
Sneak peek: Nicely Noted is currently in a limited trial stage, but CNNMoney readers can sign up with the invitation code "envelope."