Small businesses across North America run on Intuit's QuickBooks accounting app, while millions of consumers use TurboTax and Quicken to keep their financial lives in order. Other Intuit cash cows: payroll and payment-processing services for small businesses, and high-octane tax and accounting products for professional accountants. Intuit is broadening its business model beyond selling desktop software to delivering online financial-management services. "Consumers adopt first, then businesses, then accountants," says CEO Brad Smith, who notes that web-based product delivery helps Intuit by generating steady subscription revenues.
NEXT: Its risk
