How Intuit rules your books

It's got a near-monopoly on personal finance software, and now Intuit is looking beyond the desktop and to the cloud.

Most admired
Most admired
Headquarters: Mountain View, Calif.
Employees: 8,000

The business: About 24 million U.S. customers use Intuit's TurboTax service online or through mobile devices. Intuit processes billions in refunds for electronic tax filers every year.

Intuit dominates the market for DIY financial-management software, a category that the $3.9 billion company basically invented 29 years ago. Having faced down Microsoft and many other would-be competitors over the years, Intuit is now branching into new markets like mobile apps that help patients make sense of medical billing statements or farmers track commodity prices. Although this diversification strategy carries risks, few analysts are betting against Intuit, the most admired software company in America this year.

By Richard McGill Murphy, contributor @FortuneMagazine - Last updated April 05 2012: 6:45 AM ET
Join the Conversation
Top 50 winners

Which companies have the best reputations? Apple tops the list for the fifth year in a row. Who else made the top 50 this year?

Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.