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The World Cup is an advertising bonanza. These top players are the best at cashing in.
Lionel Messi has scored more than 350 goals as a forward for FC Barcelona, making him the club's top scorer ever.
The 26 year-old Argentine soccer star, who earns roughly $27.5 million a year, is also the best paid player in the world.
On top of that, he has plenty of big endorsements. Messi has a deal with Adidas (ADDDF) worth an estimated $9 million per year. He also has contracts with Turkish Airlines, Pepsi (PEP) and Dolce & Gabbana.