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Dumbest Moments in Business

The biggest blunders of 2012.

Apple Maps lead to nowhere

dumbest moments 2012 apple iphone 5 map

When your maps app is so bad that people create e-cards joking about Santa potentially being killed using it, and satiric blogs pop up about the terrible direction suggestions, it's clear you've released a subpar product.

Apple admitted as much in a public apology in September when the company said its new Maps app "fell short." In the apology letter, CEO Tim Cook said the company was "extremely sorry for the frustration this has caused our customers" -- and he even suggested rival apps from Microsoft, AOL, and, yes, Google.

Google's maps app is finally back in Apple's App Store. Let's hope Santa took the advice. -- Julianne Pepitone

- Last updated December 19 2012 05:01 PM ET

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