Rockin' out

hello kitty beats

Hello Kitty even makes money rockin' out. Last year, Sanrio teamed up with Beats by Dre to produce special edition headphones ($250) and earbuds ($150) to celebrate Hello Kitty's 40th birthday. They debuted at Hello Kitty Con in Los Angeles, a four-day affair teeming with ultimate Hello Kitty fans, and are now for sale worldwide.

Hello Kitty Con itself was a wild success. The event featured everything from Hello Kitty-themed food trucks to permanent (and temporary) tattoos.

First published August 20, 2015: 9:54 PM ET

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