10 most valuable global brands

5.  Coca-Cola

top brands
5
  • Brand value: $78 billion
  • Sector: Soft drinks
  • 2012 rank: 6

Coca-Cola's (KO) brand value rose by 6%, pushing it one place higher in the rankings this year.

The company reported better-than-expected earnings last month, showing consumers still like their fizzy drinks. Emerging markets such as Brazil, Russia and India made up for some slack in China, and Coke continues to generate slow and steady growth in developed economies.

Watch: Why Will.I.am teamed up with Coke

There was relief for Coca-Cola and other drinks makers earlier this year when a state judge blocked New York City's planned ban on the sale of large sugary drinks.

First published May 27, 2015: 7:52 AM ET
Methodology: BrandZ top 100 most valuable global brands ranking for 2013 was commissioned by the communications firm WPP and conducted by research agency Millward Brown. It calculates brand value by using in-depth financial data alongside interviews with over two million consumers from around the world.

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