10 most valuable global brands

9.  Visa

top brands
9
  • Brand value: $56 billion
  • Sector: Financial services
  • 2012 rank: 15

Visa (V) has made significant progress over the past year, with the company's brand value skyrocketing nearly 50%. Visa prides itself on being a market leader in global payments and is recognized by hundreds of millions of people around the world.

According to Visa, its brand is able to "transcends the common barriers of language, culture and geography to establish a common payment mark that has come to symbolize acceptance, convenience and security."

Visa's biggest competitors include MasterCard and American Express.

First published May 27, 2015: 7:52 AM ET
Methodology: BrandZ top 100 most valuable global brands ranking for 2013 was commissioned by the communications firm WPP and conducted by research agency Millward Brown. It calculates brand value by using in-depth financial data alongside interviews with over two million consumers from around the world.

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