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For an exclusive CNNMoney list, research firm Universum Global surveyed business students at colleges around the world to see where they most want to work.
Sure, workers at the investment bank are paid handsomely and the benefits are great. But the company also offers a vast array of training programs, career development opportunities and mentorships. Young people may also be swayed by the ability to work globally at one of the firm's 60 offices.
Also, nearly half of J.P. Morgan's employees are women. Take that, Wall Street bro culture.