Which social network is best for your business?

What it is: Photo app that allows you to apply artsy effects to your shots.

Best business use: Promoting your brand via stylized images to a largely twenty-something audience.

Who should use it: Hotels, restaurants, consumer products companies and other firms with lots of photos of properties and goods.

How to maximize your reach: The revenue generated by an Instagram follower is 10 times greater than that generated by a Twitter follower, according to data analytics firm SumAll, so you'll get a lot of bang for your buck if you take take the time to post interesting shots of your products.

"Take pictures of what makes your business unique, whether it's an office perk (like the organic fruit we receive from The Fruit Guys), a conference you're attending, or pictures of your team and/or products and customers," said Rhea Drysdale, CEO of Outspoken Media.

Instagram doesn't let you link pictures to your website, so connect your account to Facebook or Twitter so the photos are cross-posted there. Eli Rose's Jostes recommends using the hashtag to search for photos of your products and share those on your other social media pages.

How not to use it: Don't let your account go dormant, said Jostes. Update it with new pictures at least every other week.

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