In the bathroom of a club

deal making reicura bathroom
  • Name: Aly MacGregor
  • Company: Reicura

Aly MacGregor was at a club in London three years ago for a friend's birthday, when she couldn't take the loud music anymore.

"I excused myself to go to the ladies room," she said. "There was a woman there who complimented my outfit, and we began chatting about our mutual dislike of loud clubs."

MacGregor told her that she ran her own marketing and advertising agency, and the woman, an independent investor, said she'd just acquired a Paris-based lingerie brand. Their conversation quickly morphed into thoughts about the brand and how to advertise it to young women.

And it didn't stop there. MacGregor was hired to produce digital ad campaigns and run the public relations strategy for the brand -- a deal worth $80,000.

"Thank goodness for loud clubs!" MacGregor said.

First published January 15, 2014: 5:07 AM ET

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