9 of 50
Southwest Airlines
Southwest Airlines
9
Top 50 rank: 9
Rank in Airlines: 7
(Previous rank: 5)
Overall score: 5.07
Ticker:LUV

Why it's admired:
During a time when the “friendly skies” aren't so friendly anymore, Southwest has won favor with customers for perks -- like a free checked bag -- that have disappeared from most airlines. The company has experienced 40 consecutive years of profitability, and net incomes hit $805 million in 2013. The American travel favorite is now looking to take its service internationally. Southwest will begin sending passengers to Aruba, the Bahamas and Jamaica in July 2014.  --C.F.

Headquarters:
Dallas, TX
Website: www.southwest.com
Nine key attributes of reputation
Industry rank
Innovation
6
People management
5
Use of corporate assets
5
Social responsibility
7
Quality of management
3
Financial soundness
3
Long-term investment
4
Quality of products/services
10
Global competitiveness
11
From the March 17, 2014, issue.

What do you think of Southwest Airlines?
Delta takes off

Led by CEO Richard Anderson, the airline is growing internationally, courting business travelers, and booking record profits.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with about 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue and non-U.S. companies in Fortune’s Global 500 database with revenue of $10 billion or more... More
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