9 of 50
Southwest Airlines
9
Top 50 rank: 9
Rank in Airlines: 7
(Previous rank: 5)
Overall score: 5.07
Ticker:LUV
Why it's admired:
During a time when the “friendly skies” aren't so friendly anymore, Southwest has won favor with customers for perks -- like a free checked bag -- that have disappeared from most airlines. The company has experienced 40 consecutive years of profitability, and net incomes hit $805 million in 2013. The American travel favorite is now looking to take its service internationally. Southwest will begin sending passengers to Aruba, the Bahamas and Jamaica in July 2014. --C.F.
Headquarters:
Dallas, TX
Website:
www.southwest.com
By Erika Fry, Caroline Fairchild, Brandon Southward, Claire Zillman and Catherine Dunn
Nine key attributes of reputation
Industry rank
Use of corporate assets
5
Quality of products/services
10
Global competitiveness
11
From the March 17, 2014, issue.
