22 of 50
McDonald's
McDonald's
22
Top 50 rank: 22
Rank in Food Services: 2
(Previous rank: 2)
Overall score: 6.97
Ticker:MCD

Why it's admired:
With some 35,000 locations in 100-plus countries, the bearer of the Golden Arches boasts one of the most-recognized brands in the world – and it's been an Olympic Games sponsor for 38 years, no less. Still, the company has stumbled on its home turf, engendering negative publicity over employee pay and fast-food worker strikes. McDonald's also saw U.S. comparable sales decreasing 1.4 percent in the fourth quarter of 2013, and CEO Don Thompson indeed described the year as “challenging.” He's hoping a renewed focus on menu choices and customer engagement can help turn things, well, golden again. --C.D. 

Headquarters:
Oak Brook, IL
Website: www.mcdonalds.com
Nine key attributes of reputation
Industry rank
Innovation
4
People management
2
Use of corporate assets
2
Social responsibility
4
Quality of management
2
Financial soundness
2
Long-term investment
2
Quality of products/services
5
Global competitiveness
1
From the March 17, 2014, issue.

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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with about 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue and non-U.S. companies in Fortune’s Global 500 database with revenue of $10 billion or more... More
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