16 of 50
Top 50 rank: 16
Rank in Food Services: 3
(Previous rank: 3)
Overall score: 6.91
Why it's admired
Starbucks sales have been setting records. The coffee retailer continues to offer new items on its menus as well as improved store experiences, such as the recently launched Starbucks Digital Network, which gives Wi-Fi users free online daily content.

The coffee giant recently ended a deal that allowed Starbucks-branded Tassimo T-Discs to be produced and sold through Kraft's single-serve brewing platform -- expect new, profitable single-serve brewing products from Starbucks across a wider portfolio of companies. --By Tara Moore

Should Starbucks be admired, or what?
Starbucks stats
Nine key attributes of reputation Industry rank
Innovation 2
People management 4
Use of corporate assets 3
Social responsibility 1
Quality of management 4
Financial soundness 3
Long-term investment 4
Quality of products/services 2
Global competitiveness 3
From the March 21, 2011 issue
2401 Utah Ave. S.
Seattle, WA 98134
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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