Rank in Computer Software: 3
(Previous rank: 5)
Overall score: 6.66
Why it's admiredIn the past couple of years Microsoft has rolled out strong new products. Search engine Bing is a viable (though still vastly less popular) alternative to Google.
Xbox Kinect has successfully cut into the motion-sensor video game market in which Nintendo Wii and PlayStation Move compete. And its Windows Phone 7, according to early reports, is holding its own against Android, iPhone and BlackBerry.
Microsoft also says it has sold 300 million licenses for the Windows 7 operating system to date. --D.R.
Should Microsoft be admired, or what?