Money's list of America's best small towns


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65. Whitefish Bay, WI
Whitefish Bay
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WINNER
Top 100 rank: 65
Population: 14,000
Compare Whitefish Bay to Top 10 Best Places
Seven miles north of Milwaukee, this is the kind of suburb that affluent professionals love. It’s right on Lake Michigan, and a waterside park gives access to the beach, water sports, and many events throughout the year. Streets are lined with old trees and stately homes built in the 1920s and ‘30s. It’s so pedestrian friendly that most children walk to school. A small business district contains several independently owned shops. --N.D.
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Fan Favorite Towns

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Fan Favorite Foods

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Is Whitefish Bay a great town, or what?
Whitefish Bay stats
  City stats Best places avg.
Median family income
(per year)		 $116,634 $99,975
Job growth %
(2000-2010)*		 -2.41% 24.63%
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Median home price $306,000 $265,929
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Test scores reading
(% above/below state average)		 31.2% 25.1%
Test scores math
(% above/below average)		 35.0% 24.7%
Personal crime incidents (per 1,000) 0 1
Property crime incidents (per 1,000) 15 16
Restaurants
(within 15 miles)		 1,772 2,758
High temp in July ° F 85.1° 84.1°
Low temp in Jan ° F 11.5° 20.9°
Median age 37.8 36.35
Financial City stats Best places avg.
Median family income
(per year)		 $116,634 $99,975
Family purchasing power
(annual, cost-of-living adjusted)		 $114,684 $95,706
State sales tax 5.00% 5.75%
State income tax rate
(highest bracket)		 7.75%I 7.37%
State income tax rate
(lowest bracket)		 4.60%I 3.13%
Auto insurance premiums
(Average price quotes, for the state)		 $1,228 $1,687
Job growth %
(2000-2010)*		 -2.41% 24.63%
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Housing
Median home price $306,000 $265,929
Average property taxes N.A. $4,083
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Education
Colleges, universities and
professional schools (within 30 miles)		 14 28
Test scores reading
(% above/below state average)		 31.2% 25.1%
Test scores math
(% above/below average)		 35.0% 24.7%
% students attending public/private
schools (located within town limits)		 75.0/25.0 92.1/7.9
Quality of life
Air quality index*
(% of days AQI ranked as good)		 84.0% 78.5%
Personal crime incidents (per 1,000) 0 1
Property crime incidents (per 1,000) 15 16
Median commute time (in minutes) 18.6 23.3
% population with commute
45 mins. or longer		 6.0% 15.4%
% population walk or bike to work 2.2% 2.6%
Leisure and culture
Movie theaters
(within 15 miles)		 24 30
Restaurants
(within 15 miles)		 1,772 2,758
Bars
(within 15 miles)		 605 208
Public golf courses
(within 30 miles)		 123 165
Libraries
(within 15 miles)		 50 74
Museums (accredited by AAM;
within 30 miles)		 3 10
Ski resorts (within 100 miles) 20 16
Arts funding (Dollars per person of state funds spent on arts) 0.4 1.2
Weather
Annual rainfall
(inches)		 32.09 39.07
% clear days in the area 25 27
High temp in July ° F 85.1° 84.1°
Low temp in Jan ° F 11.5° 20.9°
Median age 37.8 36.35
Completed at least some college
(% of residents)		 89.9% 74.5%
Married % 68.4% 61.5%
Divorced % 7.0% 7.6%
Racial diversity index
(100 is national average; higher numbers indicate greater diversity)		 30.2 71.0
From the September 2011 issue
Notes: *County data

(I) Income tax notes:
17 states have statutory provisions for automatically adjusting to the rate of inflation the dollar values of the income tax brackets, standard deductions, and/or personal exemptions. Massachusetts, Michigan, and Nebraska index the personal exemption only. Oregon does not index the income brackets for $125,000 and over. Because the inflation-adjustments for 2011 are not yet available in most cases, the table reports the 2010 amounts, unless 2011 is specified in a footnote.
The Wisconsin income brackets reported are for single individuals. For married taxpayers filing jointly, the same tax rates apply income brackets ranging from $13,420, to $295,550.
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Fan Favorite Food

We asked readers to share their favorite hometown dishes. Now it’s time for you to choose: The most popular dish will be named Fan Favorite!

Hometown dish Town
1. Low Cal Tex Mex Seguin, TX
2. Chile Relleno Seguin, TX
3. Super Bowl Breakfast Jamestown, CA,
4. Texas BBQ Luling, TX
5. Shrimp 'n Grits to die for! Raleigh, NC
See the rest
Fan Favorite Towns

Money picked the top 100. Now it's your turn: Which town will be our fan favorite? 'Like' your town and it might just make it to No. 1.

Town # of Likes
1. Saratoga Springs, NY 407
2. Glen Ellyn, IL 202
3. Castle Rock, CO 199
4. Mason, OH 181
5. Oswego, IL 172
See the rest
Find Your Best Places
Region
Northeast South
Midwest West
Ranking
Top 100 winners only
Population
8.4M
8,500
Home Prices
2010 median sales prices
$2.3M
$42K
How we picked the Best Places
Using statistics from data services company Onboard Informatics, we crunched the numbers in order to zero in on America's best small towns for families. (Last year, we looked at small cities, with populations between 50,000 and 300,000.) More

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