 |
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| Household Income $500K + | 1,464,000 | 16 | 180 |
| Current Market Value of Portfolio – $500K + | 1,095,000 | 11.9 | 177 |
| Owns Any Securities – Last 6 Months | 6,656,000 | 72.5 | 134 |
| Has a Brokerage Account | 7,012,000 | 76.4 | 132 |
| Purchased Online Last 6 Months – Mutual Funds – Bond | 420,000 | 4.6 | 339 |
| Purchased Online Last 6 Months – Mutual Funds – Stock | 1,024,000 | 11.2 | 347 |
|
(Sources: Nielsen @Plan, Winter 2007.)
|
