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AUDIENCE PROFILE
Business Decision Makers |
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Close to 4 million of CNNMoney.com visitors are involved in making or influencing business
decisions across their companies—from purchasing telecommunications equipment to
selecting business consulting services. |
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Audience Reach (uniques) |
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% Composition |
Index |
| C-Level Executive / Owner – Any Company Size | 881,000 | 9.6 | 194 |
| Senior Management – Any Company Size | 1,250,000 | 13.6 | 193 |
| Any Business Decision Maker / Influencer | 3,521,000 | 38.4 | 139 |
| Business Consulting Services DM / Influencer | 1,067,000 | 11.6 | 239 |
| Business Equipment DM / Influencer | 1,571,309 | 16 | 166 |
| Cars / Vans / Trucks DM / Influencer | 713,000 | 7.8 | 176 |
| Commercial Real Estate Services DM / Influencer | 440,000 | 4.8 | 254 |
| Computer Hardware DM / Influencer | 1,773,000 | 19.3 | 185 |
| Computer Software DM / Influencer | 1,958,000 | 21.3 | 170 |
| Construction Equipment / Machinery / Tools DM Influencer | 557,000 | 6.1 | 172 |
| Energy Supply DM / Influencer | 523,000 | 5.7 | 179 |
| Financial Services DM / Influencer | 907,000 | 9.9 | 218 |
| Human Resources DM / Influencer | 709,000 | 7.7 | 148 |
| IT Technology Consulting Services DM / Influencer | 973,000 | 10.6 | 236 |
| Other Technology Consulting Services DM / Influencer | 498,000 | 5.4 | 218 |
| Telephone Equipment DM / Influencer | 1,126,000 | 12.3 | 190 |
| Telephone Services DM / Influencer | 928,000 | 10.1 | 169 |
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(Sources: Nielsen @Plan, Winter 2007.)
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