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AUDIENCE PROFILE
Technology Decision Makers |
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With nearly one in ten CNNMoney.com visitors working in an IT/IS/MIS department,
marketers have unmatched access to technology decision makers and influencers looking for
innovative business solutions and insights. |
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Audience Reach (uniques) |
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% Composition |
Index |
| Job Dept. IT / IS / MIS |
817,000 |
8.9 |
233 |
| C-Level Executive / Owner – Any Company Size | 881,000 | 9.6 | 194 |
| Senior Management – Any Company Size | 1,250,000 | 13.6 | 193 |
| Any Business Decision Maker / Influencer | 3,521,000 | 38.4 | 139 |
| Business Consulting Services DM / Influencer | 1,067,000 | 11.6 | 239 |
| Business Equipment DM / Influencer | 1,470,000 | 16 | 166 |
| Computer Hardware DM / Influencer | 1,773,000 | 19.3 | 185 |
| Computer Software DM / Influencer | 1,958,000 | 21.3 | 170 |
| IT Technology Consulting Services DM / Influencer | 973,000 | 10.6 | 236 |
| Other Technology Consulting Services DM / Influencer | 498,000 | 5.4 | 218 |
| Telephone Equipment DM / Influencer | 1,126,000 | 12.3 | 190 |
| Telephone Services DM / Influencer | 928,000 | 10.1 | 169 |
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(Sources: Nielsen @Plan, Winter 2007.)
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