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AUDIENCE PROFILE
Small Business |
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Powered by FORTUNE Small Business magazine, CNNMoney.com offers small business
leaders insights and practical advice on issues that matter most to them. |
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Audience Reach (uniques) |
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% Composition |
Index |
| C-Level Executive / Owner – Self Employed |
754,000 | 8.2 |
189 |
| C-Level Executive / Owner – < 10 in Organization |
548,000 | 6.0 |
170 |
| Senior Management – < 10 in Organization |
598,944 | 6.5 |
167 |
| Headcount in Organization – < 50 |
1,693,000 | 18.4 |
111 |
| Headcount in Organization – < 100 |
1,996,000 | 21.8 |
109 |
| Headcount in Organization – < 500 |
2,749,000 | 30.0 |
105 |
| Self Employed | 1,165,000 |
12.7 | 148 |
| Major Events – Starting a Business Next / Last 12 Months |
1,520,000 | 12.7 |
190 |
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(Sources: Nielsen @Plan, Winter 2007.)
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