The $650,000 monkey

NEW YORK (CNN/Money) - A bid of $650,000 won the right to name a new species of monkey in an auction that ended Thursday held by Charity Folks, an online charity auction house.

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The anonymous bidder, who beat out talk-show host Ellen Degeneres, among others, now gets to choose the species name for the recently discovered kind of titi monkey, a group of closely related species found in South America.

There are few restrictions on what the name can be – the winner can even immortalize himself or herself by giving the monkey his or her own name – but it must be latinized. If the winner's name is Gordon, for example, the monkey's species name would become Gordonus.

The proceeds of the auction will go toward preserving their habitat in the Madidi Protected Area of Bolivia.