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The blowout
A Texas couple wanted their dream wedding. $30,000 later, they wondered if they'd gone too far.
April 29, 2005: 1:19 PM EDT
Photo GallerylaunchSee more photos
The high cost of saying "I do"
Although today's average wedding costs $26,327 (including the ceremony and a formal reception), the actual price tag varies considerably, depending on where you live.
Northeast$32,221
N.Y. Metro$38,361
South/SE $22,662
Midwest$23,181
West$27,776
AVERAGE$26,327
Source:Fairchild Bridal Infobank.
What costs most
The biggest wedding expense, the reception, is the area most ripe for savings. Holding the event in winter vs. spring or on Sunday vs. Saturday can cut costs by 20 percent.
Reception & catering42%
Rings20%
Photo & video13%
Apparel7%
Flowers5%
Other13%
Source:Bridal Bargains.
Who pays?
These days the bride and groom are as likely as the bride's parents to pick up the tab. Often it's a family affair, with both sets of parents and the couple chipping in.
Bride's parents27%
Bride & groom27%
Parents plus bride & groom15%
Both sets of parents7%
Other24%
Source:Fairchild Bridal Infobank.

NEW YORK (MONEY Magazine) - When Tina Stansel and Doug Koch got engaged in May 2004, the Houston pair didn't agree on much about their upcoming wedding. She wanted a church. He wanted a beach.

The one thing they did agree on: "Five years from now we didn't want to look back with regret," says Doug.

Their wedding turned out to be as memorable as the couple had planned, albeit a lot more stressful and a whole lot more expensive. By the time they walked down the aisle in March, Tina and Doug had strained relations with her parents, argued with each other and suffered through an 11th-hour change in venue.

They'd also charged more than $30,000 on their credit cards to pay for the event, adding mightily to the loans they were already carrying.

Whether the bride and groom foot the bill, or their parents pick up the tab, or the whole family contributes, the burden is heavy (see the table). And no one seems to consider all the other ways they might put the money to good use -- say, by paying down debt or saving for the future. (Consider that $26,000 invested at 6 percent annually will grow to nearly $150,000 over 30 years.)

Whether you're planning a wedding or another big party, "you need to make a conscious choice about whether it's more important to you to spend tens of thousands on the event or save the money for some future financial need," says Ross Levin, a financial planner in Edina, Minn. "There isn't necessarily a right or wrong answer, but the decision ought to be intentional."

Once you've considered those priorities, the key to keeping the event costs in line is to set a budget and stick with it, says Alan Fields, co-author of "Bridal Bargains."

PLAN A: The $30,000 wedding

Doug, 25, a master plumber with his own business, and Tina, 28, a litigator, got engaged in the spring of 2004. Planning for the wedding began in earnest soon after, with Tina taking charge and Doug content to weigh in as asked.

Her first step was to figure out a budget, using a calculator on Weddingchannel.com. You plug in how much you can spend and the number of guests, and the site generates a suggested allocation for flowers, a gown and other details. Tina settled on a $30,000 budget that allotted $2,000 for a gown and $45 a head for dinner.

Coming up with the money was a challenge. Although Tina and Doug earned nearly $200,000 combined, they also had huge debts. Tina had $60,000 in law school loans and another $10,000 on credit cards. They owed $60,000 on their cars. And they'd recently bought a $225,000 house together, with a $210,000 mortgage.

They agreed to finance most of the wedding on plastic. Says Tina, "We figured we'd charge as we went, then try to pay the bills off as quickly as possible."

Doug's parents offered to pay for the flowers and rehearsal dinner. Her parents, though, didn't offer any help, and Tina was reluctant to ask. Her mom and dad had put her through college with no loans and had substantial medical bills.

Then there was the elephant in the room: Tina outearns her father, a meter-measurement technician at a chemical company. She tried to explain how expensive even the little things can be. Her parents didn't say anything. Says Tina, "I never brought it up again."

PLAN B: The $38,000 wedding

Tina started by checking out venues online. Her first choice was The Corinthian, an upscale catering facility in Houston's historic district. But with a $9,500 rental fee and a $150-per-person charge, the price would've eaten up her entire budget.

Another facility, Ashton Gardens, had many of the same features and cost half as much. The hitch: It was still under construction. But the work was scheduled to be completed in December 2004, and the wedding was set for March 2005. Tina put $2,640 down as a deposit.

Then the planning (and spending) kicked into high gear. Tina landed some deals. The $600 deejay she chose cost much less than the $1,800 her budget allotted for a band. And she got her dress at a deep discount ($1,100) because the bridal shop was discontinuing that line. But the photographers, at more than $4,000, cost twice as much as she had expected. The videographer was another $2,000.

Though Tina considered hiring a wedding planner to help, the cost -- typically 10 to 15 percent of the event total -- stopped her.

As the money flowed through Tina's fingers, Doug started to worry. Alas, Tina had forgotten to add tax and tip to the cost of food and drink for the reception, which raised the total price by 28 percent.

The $30,000 wedding quickly turned into a $38,000 wedding. "I started to think maybe we'd gone too far," Tina admits. As the holidays neared, Tina and Doug were feeling squeezed, and tempers flared.

Then, out of the blue, her father invited them to dinner. After the meal, he pulled an envelope from his pocket. "We want to help make the wedding beautiful," he said. Tina opened the envelope and her heart stopped. It was a check for $10,000. "It's too much," she said. "We want you to have it," her father answered. "We want to be part of your special day."

PLAN C: The $1,500 rescue

Planning a wedding for 200 was not the only project on Tina's agenda. But while she was getting everything done, she realized she might not be doing it all well. Every night she'd go home from work exhausted yet needing to tackle a long list of tasks for the wedding. Doug told her bluntly, "You need help."

So, armed with a recommendation from a colleague, Tina called wedding planner Joyce Arrington Smith, who typically charges $3,000 for similar events. With much of the planning already done, she agreed to half that fee.

The value in hiring planners is that, unlike brides, they are repeat customers, and so they merit favors: A photographer might throw in a few extra prints, a caterer might upgrade from cheddar to Brie.

Then too, some planners can actually save you money. Smith slashed away at the budget -- for example, buying invitations at 50 percent off and eliminating passed hors d'oeuvres at $8 per person in favor of a cheese display for $375, or less than $2 per person.

She more than covered her own commission and brought the total cost of the wedding down to $34,000.

Then, when a crisis erupted, Smith stepped in and saved the day. Ashton Gardens was falling behind its construction schedule. Tina, fearing her wedding would take place at a construction site, got the manager to refund her deposit.

Tina then called Smith, crying uncontrollably. Smith let her vent, then got to work. Within hours she'd secured a church to replace the chapel at Ashton Gardens. A new, similarly priced venue for the reception soon followed: the ballroom at the Downtown Aquarium, with a huge dance floor and spectacular views.

PLAN D: A $41,000 affair to remember

As Tina spent her way to the wedding, she strategically lumped her expenses on three rewards cards with big credit limits: American Express, Discover and Southwest Airlines. By the time the bachelorette party rolled around, she had enough free miles to pay most of the air fare for a bridesmaids' trip to Las Vegas.

Then before they knew it, the big day arrived. Doug and his ushers trickled into the church around 4 p.m. At 6 p.m., the trumpeter and organist began the first few notes of "Trumpet Voluntary," and Tina took her father's arm for the processional.

For all the months of planning, worrying and spending that were poured into the wedding, the event itself flew by for Tina and Doug. A few details stand out: Tina will always remember the way Doug looked as they said their vows and how she felt dancing with her dad. Doug will recall seeing Tina in her dress for the first time and seeing the diver in the Aquarium's tank holding a sign from Tina that read DOUGLAS, I LOVE YOU.

At a final tab of $41,000 (including the honeymoon), they're not likely to forget the expense anytime soon either. And they're not done spending yet: The interest alone on the $27,500 that remains on their credit cards will cost them $3,000 a year.

Doug and Tina have devised a strict budget to help pay off the wedding by their first anniversary. But even if they fall short of that goal, they say they have no regrets.

"I don't care if the wedding cost $100,000," says Doug. "It was worth every penny."  Top of page

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