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| But watchdog groups say the Carl's Jr. spot is too hot for TV. |
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NEW YORK (CNN/Money) -
CKE Restaurants, Inc. said Wednesday same-store sales at its Carl's Jr. hamburger chain rose 1.5 percent, but fell 1 percent at Hardee's, for the four weeks ended May 23.
"We are encouraged that same-store sales at Carl's Jr. continue to climb, and despite the negative comp at Hardee's, are pleased with the performance of the brand as it rolls over strong numbers from the prior year period," Andrew Puzder, president and CEO, said in a statement.
Puzder credited the new Spicy Burger advertising featuring Paris Hilton in a skin-tight swimsuit soaping up a Bentley and crawling all over it before taking a big bite out of the burger for driving positive same-store sales at Carl's Jr.
CKE (Research) has approximately 3,166 franchised or company-owned restaurants, including Carl's Jr., Hardee's and La Salsa Fresh Mexican Grill.
For more on the sexy Paris Hilton ad, click here.
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