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Martha pens 'Rules' for business
Still under house arrest, the domestic diva is writing a handbook for success.
July 14, 2005: 7:06 AM EDT

NEW YORK (CNN/Money) - After telling America how to look sharp, eat well and enjoy a good thing, Martha Stewart is set to tell us how to do business.

The domestic doyenne will write a business handbook called "Martha's Rules," according to Susan Lyne, President and CEO of Martha Stewart Living Omnimedia, and Steve Murphy, President and CEO of book publisher Rodale.

The how-to book, which will offer advice on developing a business from scratch, will be offered by the publisher of "The South Beach Diet" in October.

"My goal with this book is to help people turn their passions into successful businesses, as I did myself through many of the things I learned over the years," Martha Stewart said in a statement.

"While the advice I impart in the book was developed through my own experiences as an entrepreneur, many of the examples I provide can apply to anyone about to start or build or expand a venture, whether it is a business, a philanthropic endeavor, or a personal improvement program," she said

Rodale said "Martha's Rules" is not an autobiography, but a business handbook full of expertise from the woman who built a billion dollar brand by turning a great idea into a well-organized, well-run company.

Stewart founded Martha Stewart Living Omnimedia (down $0.14 to $29.38, Research), which has a large multimedia portfolio that includes Martha Stewart Living magazine and the widely syndicated television show, Martha Stewart Weddings magazine, the Everyday Food magazine and PBS television show, as well as Martha Stewart Everyday mass-market merchandise sold at Kmart.

The creator and founder of Martha Stewart Living Omnimedia (Research) is also gearing up for her TV show's fall debut, click here for more.

Could a prison movie be next? Click here for more.  Top of page

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