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Delta to silence Song?
Report: Airline is considering grounding discount brand amidst its own financial turmoil.
October 28, 2005: 7:03 AM EDT

NEW YORK (CNN/Money) - Delta Air Lines is considering dissolving its discount unit Song, although it looks to incorporate many successful elements of that fleet successful, according to a news report published Friday.

Citing workers and sources close to the situation, the Wall Street Journal reported Friday that the airline has seen less of a need to maintain a discount fleet when the company's turnaround plan involves moving closer towards a discount carrier model.

Executives at the company are expected to make a decision regarding Song within the next few days, according to the paper. Yet, plans to ground Song are not final and still face approval from the company's creditor committee, who may oppose the move because of the expenses required to upgrade Delta's fleet make such changes as repainting Song's planes.

"We have not made any announcements regarding changes to Song," Delta spokesman John Kennedy told the paper. "We continue to look for ways to expand the Song experience to more of our customers."

Launched in 2003, Delta spent $65 million dollars getting Song off the ground, according to the paper. The airline quickly became known for its entertainment systems, relaxed attitude by flight attendants and simplified fare structure.

Delta has already began using the fare structure system and has began to upgrade its existing plans to match its Song counterparts, according to the Journal. Workers at the Delta subsidiary have even been told that they would be placed on Delta's employee roster.

While Delta would not release financial information about Song, it told the Journal that approximately 70 percent of the seats were filled on flights last year compared to Delta's 73 percent.

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