Street painting
Sun-baked asphalt and hard concrete sidewalks: They are Jay Schwartz's preferred canvases.
(FORTUNE Small Business) -- Jay Schwartz, founder of IdeaWork, can usually be found creating flashy websites and ad campaigns for clients such as Harrah's and Cirque du Soleil's Zumanity show, but he often escapes the digital realm to draw 12-foot chalk pastels on the pavement.
The "paintings" can take days to complete and disappear with the rain, but he enjoys the work precisely because it is ephemeral. "I love the purity of the art form," says Schwartz, 37.
This weekend he'll make his annual appearance, with some 400 other artists, at Santa Barbara's "I Madonarri," the oldest street-painting festival in the U.S. For the event he plans to recreate a masterwork by one of his two stylistic influences, Benton or Diego Rivera. "Street painting is more energizing when people recognize the work and can comment," he says. 
-
The Cheesecake Factory created smaller portions to survive the downturn. Play -
A breeder of award-winning marijuana seeds is following the money and heading to the U.S. More -
Most small businesses die within five years, but Amish businesses have a survival rate north of 90%. More -
The 10 most popular franchise brands over the past decade -- and their failure rates. More -
These firms are the last left in America making iconic products now in their twilight. More
My dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More
More Small Business
