An IT shop battles the slump

Internet services revenues are down at ConnectNC as customers look to cut costs with bundled offerings - but SEO sales are on the rise.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

customer_service.ce.03.jpg

(Fortune Small Business) -- IT support is a cutthroat industry, so computer services company ConnectNC relies on superior customer service to beat back larger competitors.

"It's our biggest advantage," says CEO Monica Zimmerman, 41. "At least 90% of our customers can walk into our office for IT support."

As a result, her front door is her metric. She has seen Internet-services revenues drop 10% during the past eight months, because customers are willing to sacrifice service in favor of bundled offerings - Internet, phone, and web hosting - from large cable companies when the economy is foundering; when it's strong, they're back in her office in Southern Pines, N.C.

In the down times, however, new doors open for the firm: A boom in customers paying for search-engine optimization (SEO) has increased revenues for that division by 20% since last fall. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
What being middle class means to me For some Americans, middle class means feeling secure. For others, it's just the opposite. More
The 10 most valuable global brands Apple has the most valuable brand in the world, up 67% over the last year, according to a BrandZ ranking. More
A life's work: Photos by Mary Ellen Mark The subjects of Mary Ellen Mark's photography ranged from celebrities to world leaders to those at the fringe of society, including prostitutes and the homeless. More