Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

An IT shop battles the slump

Internet services revenues are down at ConnectNC as customers look to cut costs with bundled offerings - but SEO sales are on the rise.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

customer_service.ce.03.jpg

(Fortune Small Business) -- IT support is a cutthroat industry, so computer services company ConnectNC relies on superior customer service to beat back larger competitors.

"It's our biggest advantage," says CEO Monica Zimmerman, 41. "At least 90% of our customers can walk into our office for IT support."

As a result, her front door is her metric. She has seen Internet-services revenues drop 10% during the past eight months, because customers are willing to sacrifice service in favor of bundled offerings - Internet, phone, and web hosting - from large cable companies when the economy is foundering; when it's strong, they're back in her office in Southern Pines, N.C.

In the down times, however, new doors open for the firm: A boom in customers paying for search-engine optimization (SEO) has increased revenues for that division by 20% since last fall. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
Best business class airline lounges around the world Between August 2015 and May 2016, Skytrax surveyed over 19.2 million customers to find the best airline lounges. Here is what they found. More
What Boeing's new 737 Max 9 has under the hood Boeing unveiled its new, longer 737 Max 9 airliner earlier this month, the second member of the updated single-aisle jet family. The first aircraft will deliver to airlines starting in 2018. More
Toy Fair surfaces holograms, robotic animals, dolls for boys The Toy Industry Association's annual fair revealed countless tech-enabled toys -- and some fresh takes on old classics. More