Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

An IT shop battles the slump

Internet services revenues are down at ConnectNC as customers look to cut costs with bundled offerings - but SEO sales are on the rise.

EMAIL  |   PRINT  |   SHARE  |   RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)


(Fortune Small Business) -- IT support is a cutthroat industry, so computer services company ConnectNC relies on superior customer service to beat back larger competitors.

"It's our biggest advantage," says CEO Monica Zimmerman, 41. "At least 90% of our customers can walk into our office for IT support."

As a result, her front door is her metric. She has seen Internet-services revenues drop 10% during the past eight months, because customers are willing to sacrifice service in favor of bundled offerings - Internet, phone, and web hosting - from large cable companies when the economy is foundering; when it's strong, they're back in her office in Southern Pines, N.C.

In the down times, however, new doors open for the firm: A boom in customers paying for search-engine optimization (SEO) has increased revenues for that division by 20% since last fall. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
Ask a Question

QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Black Friday 2015 in pictures Shoppers around the country braved the crowds to get their hands on the best Black Friday deals. More
Driving the ultimate in '50s Mercedes-Benz style The SC was the car that re-introduced Mercedes-Benz as a global luxury car icon. More
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More