Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

An IT shop battles the slump

Internet services revenues are down at ConnectNC as customers look to cut costs with bundled offerings - but SEO sales are on the rise.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

customer_service.ce.03.jpg

(Fortune Small Business) -- IT support is a cutthroat industry, so computer services company ConnectNC relies on superior customer service to beat back larger competitors.

"It's our biggest advantage," says CEO Monica Zimmerman, 41. "At least 90% of our customers can walk into our office for IT support."

As a result, her front door is her metric. She has seen Internet-services revenues drop 10% during the past eight months, because customers are willing to sacrifice service in favor of bundled offerings - Internet, phone, and web hosting - from large cable companies when the economy is foundering; when it's strong, they're back in her office in Southern Pines, N.C.

In the down times, however, new doors open for the firm: A boom in customers paying for search-engine optimization (SEO) has increased revenues for that division by 20% since last fall. To top of page

To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question






QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
Get Answer
- Spate, Orange, Calif.
Sponsors
Banned! 10 things you won't find in China China says it wants to open its economy more to the rest of the world, but Beijing keeps a tight grip on technology and access to media. These 10 items are still off limits. More
A morning at the AltSchool, an education startup that Silicon Valley is crazy about The AltSchool is a system of "micro schools" and an education software maker that has raised about $133 million from investors like Andreessen Horowitz and Mark Zuckerberg and Priscilla Chan's philanthropic fund. More
Coolest cars for $18,000 These are the best budget cars, according to the experts at Kelley Blue Book. More