Accounting Customer service Hiring & human resources Legal Management Raising money Sales & marketing Selling a business Startup Technology Small & Global How We Got Started Biz Books Innovators Owner Tested Tech Edge Best Bosses Next Little Thing Startup Showdown Current Issue Archive

A startup's seaworthy plan

When Fortune Small Business checked back in with a 2006 student-run startup, we found a company holding steady and landing major clients like Smith & Wesson.

EMAIL  |   PRINT  |   SHARE  |   RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

betz_lobsinger.03.jpg
Betz (left) and Lobsinger stay afloat.

(Fortune Small Business) -- Float Tech, a Troy, N.Y., firm that makes boating outerwear with zip-in inflatable life-jacket linings, began in 2003 as an MBA project at Rensselaer Polytechnic Institute.

When Fortune Small Business met team members Cecilia Domingos, CEO; Jeffrey Betz, COO; and Michael Lobsinger, CTO (see "Stylish and slim life jackets?," March 2006), they had just won Coast Guard approval, an important quality-assurance mark, for their product. Float Tech sold about $500,000 worth of gear in 2006, mostly to marine-equipment retailers.

Once Float Tech's patent came through in July 2006, the firm charted a new course. Domingos left to move with her family, and Betz and Lobsinger hired a veteran CEO to replace her: local entrepreneur Judith Wheeler.

"We're a class-project-turned-company, so we needed someone like Judith with 30 years of retail experience," says Betz, 34.

Float Tech now focuses on licensing its products to larger apparel brands and landing commercial accounts such as Smith & Wesson (SWHC) (which sells branded Float Tech jackets to hunters and fishers). Revenues were flat at about $500,000 last year. But the firm expects that to change as it enters into new and profitable licensing deals. To top of page

Startup showdown 2008: 36 winning business plans

Ultimate ski jackets

Where are they now?: 2007 business plan winners
To write a note to the editor about this article, click here.

Find Business Answers
or
Ask a Question



  • pile_money.ju.04.jpg
    Small business grants are rare, but they do exist. Here's how to find them. More
  • ann_marie.04.jpg
    These 7 entrepreneurs are bringing tech, medical research and design jobs to the Detroit metro area. More
  • credit_cards.04.jpg
    As traditional loans dry up, banks are funneling more of their small business lending through credit cards. More
  • frattini_dfd_26.04.jpg
    Arson. Scrappers. Blackouts. It's part of business for the last tenant in Detroit's Packard Plant. More
  • scott_pinizzotto.04.jpg
    Inventing is the easy part. Marketing? Trickier. Experts tell how they'd advertise 5 hard-to-tout products. More
  • dead_zone.04.jpg
    Every restaurateur knows about Cursed Locations, the addresses where no venture survives. More
  • charles_ellis.04.jpg
    Detroit's churches are plowing millions into redeveloping local housing and businesses. More



QWe've run a dinner theater for three decades. We've been operating at a loss for the last couple of years, and are unable to get a loan. We even closed for two months this summer to save money. We don't know what to do. More
Get Answer
- Kyle, Sarasota, Fla.
Sponsors
Holiday gifts for the yoga nut These 7 small brands are helping fuel a booming yoga industry. More
Best of the L.A. Auto Show Fuel economy is the name of the game in Southern California. More
Are things really getting better? Last quarter, the economy grew by the largest amount since the summer of 2007, but there are signs that things are still getting worse. More

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.