A free assistant for your travel needs

A new online service helps road warriors dodge disaster.

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Best on-time departure performance
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Source:Rankings through the end of September 2008, from the Bureau of Transportation Statistics

(Fortune Small Business) -- Travel rarely works out as planned. That's the idea behind TripChill, a free Web-based travel assistant that monitors your itinerary before and during a trip, delivering alerts and solutions to your mobile device.

"It's all about putting information in your hand so you can take action," says co-founder Alex Shore, 37. "If a flight is canceled, we give you alternative flights. We can also book hotels and cars and cancel reservations if your plans get altered."

TripChill is jumping into an underserved market.

"There are many scheduling services but very few that handle interrupted trips and screwed-up flights," says Bob Offutt, a senior analyst with PhoCusWright, a travel market research firm based in Sherman, Conn. "For the road warrior, this has a lot of appeal."

The service is off to a good start. So far, TripChill has raised $175,000 in seed capital and is looking to raise $3 million to $5 million more. Shore expects at least $1 million in revenue this year from advertising, commissions and a $10-per-month premium service.  To top of page

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