Beatles' remastered box set, video game out
The Fab Four looks to start making big 21st century bucks with new Rock Band game and digitally remastered CDs.
NEW YORK (CNNMoney.com) -- John, Paul, George and Ringo are getting the band back together, in a manner of speaking, with a new Beatles-themed video game and digital upgrade of the group's entire catalog both released Wednesday.
"The Beatles: Rock Band," which was produced by MTV Games and Harmonix, allows players to sing and play along with 45 of band's songs using simulated guitars, drums and a microphone.
Also out Wednesday are digitally re-mastered versions of all 15 Beatles albums. The entire catalog will be available as a 16-disk set with special features including album art, liner notes, rare photographs and short documentary films. Re-mastered versions of each album will also be sold individually.
Not that The Beatles, nearly four decades removed from their last performance together, need the exposure. According to Apple Corps Ltd., which markets the Beatles worldwide, the Fab Four has sold more than 600 million records, tapes and CDs since they exploded on the scene in the early 1960s.
But the new products will help "bring the band into the 21st century," said Bruce Burch, director of the University of Georgia's music business program.
"Great music is great music," Burch said. "But the ways of introducing it to a younger audience are different now, and this will help expose the Beatles to a whole new generation."
The buzz surrounding Wednesday's releases had many industry watchers convinced that the Beatles' music would be available on iTunes imminently. Especially since Apple, iTunes parent, had scheduled a special "music" event on Wednesday.
But the speculation ultimately proved false. Apple made no mention of Lennon and Co. coming to the music site.
The Beatles are one of the few bands whose catalogue has never been approved for sale as digital downloads on iTunes. That could be part of a "conscious strategy to maintain some level of exclusivity," said Sonal Gandhi, a media industry analyst at Forrester Research.
Gandhi acknowledge that CD sales have been slipping for years, but she said the new Beatles set would be a hit with die-hard Beatles fans who are willing to pay extra for the special features.
"The set is really targeted at heavy Beatles fans who have the money to spend on a collectors item," Gandhi said. "The video game is more for people who aren't that familiar with the Beatles."
"The Beatles: Rock Band" builds on the already popular Rock Band format, which has sold 13 million units since coming out in 2007.
In the new game, players choose from a variety of Beatles songs ranging from the early hit "A Hard Day's Night" to the later "Lucy in the Sky with Diamonds." Players can also select one of several famous venues from the band's career, including its two most famous American venues -- the Ed Sullivan Theater and Shea Stadium in New York.
The game software retails for $59.99, but a "limited edition premium bundle," which includes a full set of instruments designed to resemble those played by the Beatles, is available for $249.99.
"There's no doubt this game will be successful," said Jesse Divinich, an analyst for the video game research firm Electronic Entertainment Design & Research. He said the game would have to sell 1.2 million units to break even, which he expects to happen within one month.
For the game to come to fruition, MTV Games/Harmonix had to tap a complex consortium of entities that own rights to the various songs, as well as the images of John Lennon, Paul McCartney, George Harrison and Ringo Starr.
Paul DeGooyer, MTV's vice president of home entertainment, said the deal required the cooperation of EMI Music for all of the songs. Rights to the intellectual property -- the words and music of the composers --required the participation of a variety of owners, he added.
The bulk of the songbook of Lennon and McCartney, who are responsible for most of the band's hits, is owned by Sony/ATV Music. That's a consortium which includes Sony Corp. and the estate of Michael Jackson, who died on June 25.
Most of the Beatles' songs composed by Harrison, including "Something" and "While My Guitar Gently Weeps," are controlled by Harrisongs Ltd. Ringo Starr, one of two surviving Beatles along with McCartney, controls his own work.
Lastly, the Beatles' likeness is owned by Apple Corps, which was formed by the band in 1968 to market its recordings and other related material.
MTV Networks is a unit of Viacom Inc. (VIA)