Holiday gifts: What women want, men don't give

  @emilyjanefox October 24, 2012: 5:48 PM ET
gift giving

Half of wealthy women and a third of affluent men are likely to buy themselves presents this holiday season, according to a new survey.

NEW YORK (CNNMoney)

When it comes to gifts, it's not the thought that counts. At least, not in America's wealthiest households.

Two-thirds of affluent American women want gift cards. But less than a fifth of men will give it to them, according to a report from American Express Publishing and the Harrison Group out Thursday.

Instead, 70% of women are gifted clothing or jewelry.

A survey of 625 households that represent the top 10% of the nation's wage earners found a wide gap between what people want and what they will actually get.

Related: 9 'fantasy gifts' of 2012

Men should also lower their expectations. They want food and alcohol -- a third hope to get gourmet foods and fine wine, and another third want gift cards. But women like to give none of those -- 30% are expected to give clothing, and another 15% books.

What wealthy shoppers are better suited for, is giving gifts to themselves.

Nearly half of women said they were extremely, or very likely, to buy themselves presents this holiday season. A third of men have similar intentions.

"Perhaps America is giving itself a bonus this year," said Jim Taylor, vice chairman of Harrison Group, in a statement.

Peek inside a $100,000 luxury closet

Holiday retail sales are expected to increase 4.1% this year, according to estimates from the National Retail Federation. That's the most optimistic forecast from the group since the recession. To top of page



Join the Conversation
Overnight Avg Rate Latest Change Last Week
30 yr fixed4.32%4.26%
15 yr fixed3.36%3.27%
5/1 ARM3.37%3.27%
30 yr refi4.31%4.24%
15 yr refi3.34%3.25%
View rates in your area
 
Find personalized rates:
Rate data provided
by Bankrate.com
CNNMoney Sponsors
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.