Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

2 of 5
BACKNEXT
Graded sticker
Graded sticker
Grade: F

It seems appealing because it's simple. The most salient feature of this proposed label is the big letter grade in a colored circle. Better grades -- and brighter colors -- mean better fuel economy.

Don't be fooled, it's a really bad idea and here's why:

First, it's unnecessary. Fuel economy is already described in nice easy-to-compare numbers. We all know that 40 mpg is more efficient than 25 mpg. Turning that into letters and colors only adds a layer of pointless translation.

Second, it's confusing. Imagine a car shopper going into a dealership and seeing a car that's not very dependable and that has poor crash scores with a yellow A+ sticker on it. Nearby is another car of flawless quality with excellent crash ratings and a B+ in the window. Try telling that customer they're really better off buying the B+ car, not the A+ car.

With these stickers, that scenario would happen a lot. Fuel economy numbers already work without seeming like a government-approved sales pitch, so let's use them.

Beyond the oversimplified letter grade at the top the rest of this label is, ironically, a confusing visual babble. There's simply too much information here for anyone to make sense of.

This fuel economy label gets an F.

NEXT: Simple sticker

Last updated September 02 2010: 6:00 AM ET
More Galleries
Super Bowl 50 ads are studded with celebrities The 2016 Super Bowl has rolled out the red carpet for the likes of Helen Mirren, Amy Schumer, Seth Rogen, Steven Tyler and the late, great Marilyn Monroe. More
The women of marijuana These women entrepreneurs and executives are making their mark in the marijuana industry. More
Most expensive collector cars from the Scottsdale auctions These are the most expensive collector cars sold at the Scottsdale auctions. More

Special Offer