Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

2 of 5
BACKNEXT
Graded sticker
Graded sticker
Grade: F

It seems appealing because it's simple. The most salient feature of this proposed label is the big letter grade in a colored circle. Better grades -- and brighter colors -- mean better fuel economy.

Don't be fooled, it's a really bad idea and here's why:

First, it's unnecessary. Fuel economy is already described in nice easy-to-compare numbers. We all know that 40 mpg is more efficient than 25 mpg. Turning that into letters and colors only adds a layer of pointless translation.

Second, it's confusing. Imagine a car shopper going into a dealership and seeing a car that's not very dependable and that has poor crash scores with a yellow A+ sticker on it. Nearby is another car of flawless quality with excellent crash ratings and a B+ in the window. Try telling that customer they're really better off buying the B+ car, not the A+ car.

With these stickers, that scenario would happen a lot. Fuel economy numbers already work without seeming like a government-approved sales pitch, so let's use them.

Beyond the oversimplified letter grade at the top the rest of this label is, ironically, a confusing visual babble. There's simply too much information here for anyone to make sense of.

This fuel economy label gets an F.

NEXT: Simple sticker

Last updated September 02 2010: 6:00 AM ET
More Galleries
World's Top Employers for New Grads For an exclusive CNNMoney list, research firm Universum Global surveyed business students at colleges around the world to see where they most want to work. More
Brexit voices: In or out? CNNMoney speaks to British people to find out their views ahead of the referendum on EU membership. More
10 key facts about the U.S. economy Unemployment is down, gas is cheap and America is growing. But just how strong is it? More

Special Offer