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Winner: Buick
 Winner: Buick
Who said Baby Boomers would never accept their parents' doctor's brand? Inspired new designs -- LaCrosse, Regal -- combined with the halo effect of success in China -- have supercharged results. GM marketing boss Joel Ewanick's move to market Buick as a luxury brand looks brilliant.


NEXT: Winner: Ram
Last updated April 11 2011: 9:23 AM ET
Proficient as they are with pickups and SUVs, the Detroit Three have suffered from a long history of small car failures. This year, they are trying a new way. More
It's a rivalry that's been going strong since 1908, and the pitched battle for market share shows no sign of letting up. More
The disaster will create short-term shortages, anomalies, and discontinuities. But Japanese automakers have been tested by catastrophe before and successfully recovered. More
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