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Greener arches
Greener arches
Green star: John Rockwell
Title: Sustainability Manager, USA
Company: McDonald's
Top 50 rank: 10
The next time you're in line for a Big Mac, look around the restaurant. There's a chance that your local McDonald's could meet some of the most rigorous sustainable building standards in the country.

Leading the fast-food chain's green building effort is John Rockwell, the sustainability manager for McDonald's USA.

Rockwell works to reduce the environmental impact of McDonald's restaurants by using low-flow toilets to save water and energy-efficient lighting.

Some efforts may not be apparent to customers, says Rockwell. For example, the company is retrofitting most of its exterior signage -- think all those golden arches -- to glow using LED lights instead of higher wattage bulbs. They'll still shine brightly, but use less energy.

Other green projects will be easier to spot. Look for a plaque at the three LEED-certified restaurants McDonald's has opened in the U.S. since 2008. (To get certified, a building must efficiently manage resources such as water and energy.) A fourth McDonald's is up for LEED certification in Riverside, Calif -- it's expected to get approval by this summer.

"It's already open, but it'll be an exciting development to get that fourth one certified," says Rockwell.



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Last updated March 03 2011: 3:01 PM ET
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