BP oil spill
The Internet was pretty ticked off for the duration of the BP oil spill in the Gulf. The online anti-BP reaction made news: "Web users dismayed by the BP oil leak are using Facebook and Twitter to channel outrage, organize cleanups, and poke fun at the public relations crisis facing the company behind the largest-ever U.S. spill," Bloomberg Businessweek reported on June 1, 2010.
BP may have been taken by surprise by the power of the tweet, but the twitterverse wasn't: The company's public relations nightmare worsened when a group with the twitter handle @BpGlobalPR began posting irreverent, false tweets following the spill. The fake account quickly earned more followers than the company itself.
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Last updated May 04 2011: 12:53 PM ET
