3 of 6
BACKNEXT
Sponsorships: stadiums
Sponsorships: stadiums
New stadiums are cropping up all the time (the most recent being the New Meadowlands Stadium in 2010, Cowboys Stadium in 2009, and Lucas Oil Stadium in 2008), and corporations will often scramble to attach their name. Teams can collect as much as $25 million to $30 million for stadium naming rights, usually on 10-year deals.

Experts say huge pacts may be the way of the past, and have lost their efficacy for the paying corporation, but at least one exception exists in LA: Farmers Insurance has promised to pay $700 million over 30 years to name an L.A. stadium for a team that doesn't exist yet.

Reliant Energy pays $10 million per year for stadium naming rights with the Texans (pictured).



NEXT: Sponsorships: corporate
Last updated March 09 2011: 12:45 PM ET
Who loses first, and worst, if a dreaded NFL lockout really happens? Rookies (sorry, Cam Newton), advertisers, marketers, and maybe the networks. No one is safe. More
IMG head Ted Forstmann may have made some bad bets (one of the biggest was on IMG's own client), but his company's golden reputation as a sports, modeling, and entertainment agency he resurrected will continue. Here are 12 reasons why. More
The private equity world is littered with folks who are famous for doing something else. Bono at Elevation Partners. Bill Frist at Cressey & Co. Mike Richter at Environmental Capital Partners. Colin Powell at Kleiner Perkins. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.