Inside the NFL's $9.3 billion money machine

As NFL owners and players fight over professional football's amazing riches, Fortune and Sports Illustrated teamed up to crunch the numbers for an unprecedented look at the game's GFP (gross football product).

Who loses first, and worst, if a dreaded NFL lockout really happens? Rookies (sorry, Cam Newton), advertisers, marketers, and maybe the networks. No one is safe. More
IMG head Ted Forstmann may have made some bad bets (one of the biggest was on IMG's own client), but his company's golden reputation as a sports, modeling, and entertainment agency he resurrected will continue. Here are 12 reasons why. More
The private equity world is littered with folks who are famous for doing something else. Bono at Elevation Partners. Bill Frist at Cressey & Co. Mike Richter at Environmental Capital Partners. Colin Powell at Kleiner Perkins. More
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