3 of 4
BACKNEXT
Be bold
Be bold
Soccer is a $2 billion business for Nike, but back in 1994, sales were just $40 million. During the World Cup that year, Nike executives persuaded founder Phil Knight to make a big push into the sport as a way to enter international markets. In 1995 it signed the world-renowned Brazilian national team to a 10-year sponsorship deal; in 2008 the company bought Umbro, an influential soccer brand in Europe. Nike now dominates the sport.


NEXT: Adapt the model
Last updated February 03 2011: 6:00 AM ET
Top 50 winners Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Full list: 346 Most AdmiredAdmiration from consumers is great, but the true test of respect is approval from the competition. See how 346 top companies rate in 9 key areas. More
Most admired in your state California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2015 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2015. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.