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Soccer is a $2 billion business for Nike, but back in 1994, sales were just $40 million. During the World Cup that year, Nike executives persuaded founder Phil Knight to make a big push into the sport as a way to enter international markets. In 1995 it signed the world-renowned Brazilian national team to a 10-year sponsorship deal; in 2008 the company bought Umbro, an influential soccer brand in Europe. Nike now dominates the sport.


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Last updated February 03 2011: 6:00 AM ET
World's Most Admired Companies
Top 50 winners
Top 50 winners
Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Full list: 346 Most Admired
Full list: 346 Most Admired
Admiration from consumers is great, but the true test of respect is approval from the competition. See how 346 top companies rate in 9 key areas. More
Most admired in your state
Most admired in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). More
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