But TI turned itself around with a product that seems almost silly in retrospect: an electronic digital watch that sold for just $19.95. The trend took off overnight and became a bona fide craze -- much to the chagrin of classic watch manufacturers, who saw their market share decrease rapidly.
TI was so successful, in fact, that it dropped the price of its digital watch to $9.95 less than a year later. But ever-cheaper knockoffs from Asia arrived in 1978, and TI's digital watch sales plummeted in 1979. The company left the digital watch business in 1981, though the devices live on as a throwback symbol of nerdery everywhere.