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World Cup: Meet soccer's 10 biggest stars

The World Cup is an advertising bonanza. These top players are the best at cashing in.

Lionel Messi (Argentina)

marketable footballers lionel messi

Lionel Messi has scored more than 350 goals as a forward for FC Barcelona, making him the club's top scorer ever.

The 26 year-old Argentine soccer star, who earns roughly $27.5 million a year, is also the best paid player in the world.

On top of that, he has plenty of big endorsements. Messi has a deal with Adidas (ADDDF) worth an estimated $9 million per year. He also has contracts with Turkish Airlines, Pepsi (PEP) and Dolce & Gabbana.

- Last updated June 01 2014 12:58 PM ET