Dumbest Moments in Business

The biggest blunders of 2012.

Kraft's new spin-off: in bad taste?

dumbest moments 2012 kraft mondelez

Monde-what? That was the response from many observers after Kraft Foods announced plans in March to name its spun-off snacks division "Mondelez International." Kraft said the new name -- prounounced "mohn-dah-LEEZ" -- comes from a combination of the words "monde," derived from the Latin for "world," and "deliz," short for "delicious." But it later emerged that "Mondelez" is pronounced similarly to a Russian phrase describing a sex act. A Mondelez spokesman said that when "pronounced properly," the name "is unmistakable and has no negative connotations."

Luckily, there aren't plans for any Mondelez-branded products; Mondelez International is simply the corporate home for existing brands like Oreo, Cadbury, Nabisco and Trident. -- James O'Toole

- Last updated December 19 2012 05:01 PM ET

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