Hello Kitty has floated in Macy's annual Thanksgiving Day parade every year since 2007. The event may not be material to Sanrio's bottom line, but it's a big platform for boosting her brand. In recent years, she's flown high through the streets aboard her own retro airplane. The balloon is about 50 feet long, 38 feet wide and 36 feet tall, and her iconic red bow is six feet long.
Related: How Hello Kitty built a massive business empire
