Table of Contents:VOL. 161, NO. 4 - March 22, 2010 Cover story
 Meet the new face of business leadership Why companies like Wal-Mart, PepsiCo, and GE are recruiting the military's elite. By Brian O'Keefe Features
 The World's Most Admired Companies Building a sterling reputation in good times is hard enough; keeping it in tough times is almost impossible. Here's how the All-Stars do it. By Anna Bernasek
The list of industry stars Sure, admiration from consumers and executives in other industries is great, but the true test of respect is approval from the competition. Our annual ranking of corporate reputations. The fall of a Wall Street highflier Lehman Brothers' onetime CFO Erin Callan was a media darling who soared, then crashed during the financial crisis. What happened to her? By Patricia Sellers
The iPad changes everything Will Apple's tablet usher in a new era of computing, or simply dominate it? By Michael V. Copeland Firing the $70 billion man Money manager TCW ousted its star investor Jeffrey Gundlach, accusing him of everything from theft to keeping drugs and porn in his office. He says it's the company that played dirty. By Mina Kimes First
By the numbers In Chile, 66 antennas that will form one of the world's largest telescopes. By Doris Burke
Closer look A new bill paves the way for the world's longest ethanol pipeline. By David Whitford Washington watch The state of the bailout. By Jia Lynn Yang The briefing China's garlic bubble, cable bill shock, and more.
The business life Larry Ellison's plan for the America's Cup. By Adam Lashinsky Pursuits The king of Pebble Beach. By Jessica Shambora Tech
The future is now Smartphones embrace "augmented reality," digital information layered on your screen.
Tech@Work Software that saves money - and lives. By Jon Fortt Star tech Social media meets retailing. By Jessi Hempel Techmate The great debate: Online video at work. By Jon Fortt and Michael V. Copeland
Brainstorm Green Backyard nukes. By Brian Dumaine The chartist Cellphone gridlock. By Scott Cendrowski Career
The way we work How to become an exec-for-rent. By Jena McGregor
Coaching Make your next presentation a home run. Expert advice from Mellody Hobson. By Beth Kowitt Second Act: Bob McLeod My new partner: my wife. By Beth Kowitt
Field test Are you a good fit for your job? By Jennifer Reingold Invest
Interview Mr. Distress is ready to buy: a Q&A with Wilbur Ross. By Katie Benner
Buy or sell? Analyst face-off: Is Ford a bargain? By Scott Cendrowski Wealth adviser Your financial planner may be telling you what you want to hear, not what you need to know. By Stephen Gandel
Anatomy of a trade Why Bob Turner is still buying Apple shares. By Michael V. Copeland Venture
Education Can you learn to be an entrepreneur? By David Whitford
Best practices David vs. Goliath: Prospering in the shadows of industry-dominating competitors. By Jessica Shambora Verne Harnish My best advice for growing your business. By Verne Harnish
How I got started Blake Mycoskie, founder of TOMS Shoes. By Jessica Shambora Opinions
China knows how to grow. We will see whether its companies can innovate. By Michael Elliott
Shocked by Wall Street's role in the Greek debt crisis? Welcome to the real world of finance in 2010. By Allan Sloan Toyota. Boston Scientific. Big banks. Why so many companies can't say "We're sorry." By Becky Quick
Most Admired companies invest in people and keep them employed - even during a downturn. By Geoff Colvin Politics
 Obama's new adversary By Shawn Tully |
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