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Coca-Cola
Coca-Cola
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MOST ADMIRED
Top 50 rank: 4
Rank in Beverages: 1
(Previous rank: 1)
Overall score: 6.69
Ticker: KO
Why it's admired:
The soda industry may be struggling, but Coke has managed to hold strong through the storm. The beverage giant leads the industry in market share despite sales of its original Coca-Cola brand having slowed in North America. (The Coke brand is growing globally.) The secret? Expanding the brand beyond the sugary sparkling beverages. Coke has seen a moderate growth in its still beverage brands, including Powerade and Gold Peak Tea.
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Should Coca-Cola be admired, or what?
Coca-Cola stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 2
Social responsibility 1
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 2
From the March 19, 2012 issue
Galleries & video
Where are the Most Admired?
Heat Map
The Most Admired companies in America are spread out across the country, but a few states dominate.
Winning streaks
Most Admired Industry Stars
These 20 Most Admired companies have landed among the top in their industries for multiple years.
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  



The experts chose the top 50. Now it's your turn. 'Like' the company you most admire to vote. The top 5 reader favorites are below.

Company # of 'Likes'
1. Apple 1,188
2. Teradata 651
3. Tupperware Brands 564
4. FedEx 391
5. IBM 304
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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