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Rank in Airlines: 3
(Previous rank: 3)
Overall score: 6.08
Why it's admired:Like most airlines, a key part of the business plan for Southwest is keeping fuel prices down. The recent spike in the cost of oil to above $100 caused Southwest to slightly raise the price on its flights, a move that many other carriers have copied. Southwest beat expectations for earnings in the fourth quarter, reported in January, and expanded its reach thanks to its purchase of AirTran in May.
Frankly, if any company has the chops to face a turbulent market, it is Southwest. Unlike several larger companies, it has tremendous brand strength as a reliable, low-cost carrier.
Southwest Airlines stats
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