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Apple
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Apple
1
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 7.94
Ticker:AAPL

Why it's admired:
The iconic tech company known for the iPhone and other stylish and user-friendly products is back in the top spot on this year's list, for the seventh year in a row. Apple, the most valuable brand on the planet according to Interbrand, brought in $171 billion in revenues in FY2013 and is flush with cash, but fan boys and girls (not to mention the market) are getting antsy to see its next big product. Bets are on a smartwatch or AppleTV, but the company is also reportedly turning its attention to cars and medical devices. -- Erika Fry

Headquarters:
Cupertino, CA
Website: www.apple.com
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Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
Use of corporate assets
1
Social responsibility
5
Quality of management
1
Financial soundness
1
Long-term investment
1
Quality of products/services
1
Global competitiveness
2
From the March 17, 2014, issue.

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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with about 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue and non-U.S. companies in Fortune’s Global 500 database with revenue of $10 billion or more... More
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